The ROI of AI: Lecture by Rob Petersen

Almost four in five businesses will use AI this year. One in four will see a positive return. The interesting talk is about the other three.

Rob Petersen brings research, case studies and a six-step framework to New Canaan Library, going past the hype to what AI is and is not currently delivering inside real organisations — where the money goes, where the pitfalls sit, and what separates the projects that pay for themselves from the ones that quietly do not. Useful whether your company is already deep in it, still deciding, or you are simply curious.

About the presenter. Petersen is president of BarnRaisers, the digital marketing agency he founded in 2009 after years in leadership at major New York ad agencies, with clients including Johnson & Johnson and Abbott Labs. He has been on the MBA faculty at Rutgers Business School since 2010, teaching measurement and ROI for digital marketing, social media and now AI.

Check before you go. Registration is required. New Canaan Library does not publish a price for this program — confirm the cost on the library’s event page before you plan around it.